A concise overview of trends and technologies changing B2B marketing. Analyses based on research, industry reports and observations from leading advertising organisations.
Quality over frequency. No mass-produced copy written only for algorithms.
The banner collects a visitor’s choice. Consent Mode passes that choice to Google tags. Confusing those jobs is a common cause of broken measurement.
Read the analysisAI will perform more campaign work. Product knowledge, reliable data, risk control and responsibility for decisions will remain harder to automate.
Read the analysisThe 95-5 rule is not a budget formula. It explains why B2B campaigns need to capture current demand and build memory for future demand.
Read the analysis