About Me
My name is Mykhailo. For over nine years in B2B marketing, I’ve focused above all on clarity, consistency, and hard facts. Across projects in various industries, it’s never about creating noise, but about deeply understanding the product, reaching the right audience, and generating high-quality leads.
Campaigns & Analytics
When running campaigns on Google Ads, Meta Ads, or LinkedIn Ads, I don't stop at surface-level, vanity metrics. The real work happens deeper - within GA4 setup, landing page performance, and conversion tracking accuracy. Sound decision-making requires a clear, objective view: identifying root causes and separating facts from assumptions.
Translations & AdscapeOS
Driven by this need for clarity, I developed AdscapeOS - my proprietary system that consolidates scattered marketing data into a single view. My working knowledge of four languages allows me to handle international projects seamlessly and translate technical documentation or software interfaces into clear, accessible language.
How I Work
- Clear boundaries: Before starting a project I always define the goals, necessary information, and scope of work.
- Evidence over hypotheses: In audits, I strictly separate confirmed facts from assumptions and missing information.
- Structured reporting: Every audit concludes with a clear PDF report containing prioritized findings and recommendations.
- Intellectual honesty: If the data shows a change isn't justified, I say so directly. If I encounter an area of uncertainty, I dig deeper until I find the answer.
Tell me what you need
Describe the audit, measurement issue or material to translate. I will use that information to assess whether I can help and define a suitable scope.